Maritz Research Mystery Shopping

Mystery shopping - Mystery Shopping is a (market) research method that is used in order to analyse the quality of consumers' experiences when carrying out a particular transaction. Usually a researcher will disguise himself as a consumer and will access a certain service that is offered.

Maritz Research - Maritz is a research company based in the US and the UK. The UK branch performs functions such as data capture and allocations, amongst others.

Mystery shopper - A mystery shopper is a freelance, professional shopper hired by large retail, restaurant, and movie theater chains to check up on their local stores, in order to make sure that customer service is good, stores are clean, etc. Mystery shopping services are also used by banks, hotels, casinos, and other service providers.

Research on Research - The objective of Research on Research is to systematicaly investigate research teams and research policy to improve their productivity, quality, and cost-effectiveness. Eminently interdisciplinary, Research on Research is conducted through four main phases:

maritzresearchmysteryshopping

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